diff --git a/net/can/j1939/transport.c b/net/can/j1939/transport.c
index 88cf1062e1e9..e09d087ba240 100644
--- a/net/can/j1939/transport.c
+++ b/net/can/j1939/transport.c
@@ -1488,6 +1488,7 @@ j1939_session *j1939_session_fresh_new(struct j1939_priv *priv,
 	skb->dev = priv->ndev;
 	can_skb_reserve(skb);
 	can_skb_prv(skb)->ifindex = priv->ndev->ifindex;
+	can_skb_prv(skb)->skbcnt = 0;
 	skcb = j1939_skb_to_cb(skb);
 	memcpy(skcb, rel_skcb, sizeof(*skcb));