diff --git a/sound/soc/codecs/wm2000.c b/sound/soc/codecs/wm2000.c
index 1cbe88f01d63..12bcae63a7f0 100644
--- a/sound/soc/codecs/wm2000.c
+++ b/sound/soc/codecs/wm2000.c
@@ -209,9 +209,9 @@ static int wm2000_power_up(struct i2c_client *i2c, int analogue)
 
 	ret = wm2000_read(i2c, WM2000_REG_SPEECH_CLARITY);
 	if (wm2000->speech_clarity)
-		ret &= ~WM2000_SPEECH_CLARITY;
-	else
 		ret |= WM2000_SPEECH_CLARITY;
+	else
+		ret &= ~WM2000_SPEECH_CLARITY;
 	wm2000_write(i2c, WM2000_REG_SPEECH_CLARITY, ret);
 
 	wm2000_write(i2c, WM2000_REG_SYS_START0, 0x33);