diff --git a/fs/xfs/support/debug.c b/fs/xfs/support/debug.c
index 975aa10e1a47..86162e5f9a21 100644
--- a/fs/xfs/support/debug.c
+++ b/fs/xfs/support/debug.c
@@ -104,7 +104,8 @@ xfs_fs_vcmn_err(
 void
 assfail(char *expr, char *file, int line)
 {
-	printk("Assertion failed: %s, file: %s, line: %d\n", expr, file, line);
+	printk(KERN_CRIT "Assertion failed: %s, file: %s, line: %d\n", expr,
+	       file, line);
 	BUG();
 }