diff --git a/arch/x86/kvm/pmu.c b/arch/x86/kvm/pmu.c
index aa5a2597305a..cedaa01ceb6f 100644
--- a/arch/x86/kvm/pmu.c
+++ b/arch/x86/kvm/pmu.c
@@ -131,8 +131,8 @@ static void pmc_reprogram_counter(struct kvm_pmc *pmc, u32 type,
 						 intr ? kvm_perf_overflow_intr :
 						 kvm_perf_overflow, pmc);
 	if (IS_ERR(event)) {
-		printk_once("kvm_pmu: event creation failed %ld\n",
-			    PTR_ERR(event));
+		pr_debug_ratelimited("kvm_pmu: event creation failed %ld for pmc->idx = %d\n",
+			    PTR_ERR(event), pmc->idx);
 		return;
 	}