diff --git a/drivers/cpufreq/intel_pstate.c b/drivers/cpufreq/intel_pstate.c
index 4d1e25d1ced1..4d3429b2058f 100644
--- a/drivers/cpufreq/intel_pstate.c
+++ b/drivers/cpufreq/intel_pstate.c
@@ -1059,7 +1059,7 @@ static ssize_t store_no_turbo(struct kobject *a, struct kobj_attribute *b,
 
 	update_turbo_state();
 	if (global.turbo_disabled) {
-		pr_warn("Turbo disabled by BIOS or unavailable on processor\n");
+		pr_notice_once("Turbo disabled by BIOS or unavailable on processor\n");
 		mutex_unlock(&intel_pstate_limits_lock);
 		mutex_unlock(&intel_pstate_driver_lock);
 		return -EPERM;