diff --git a/drivers/staging/sbe-2t3e3/module.c b/drivers/staging/sbe-2t3e3/module.c
index 8adb17816ad9..8e1a043b6b9f 100644
--- a/drivers/staging/sbe-2t3e3/module.c
+++ b/drivers/staging/sbe-2t3e3/module.c
@@ -10,6 +10,8 @@
  * This code is based on a driver written by SBE Inc.
  */
 
+#define pr_fmt(fmt) KBUILD_MODNAME ": " fmt
+
 #include <linux/module.h>
 #include <linux/slab.h>
 #include <linux/delay.h>
@@ -66,7 +68,7 @@ static int __devinit t3e3_init_channel(struct channel *channel, struct pci_dev *
 
 	dev = alloc_hdlcdev(channel);
 	if (!dev) {
-		printk(KERN_ERR "SBE 2T3E3" ": Out of memory\n");
+		pr_err("Out of memory\n");
 		err = -ENOMEM;
 		goto free_regions;
 	}
@@ -96,7 +98,8 @@ static int __devinit t3e3_init_channel(struct channel *channel, struct pci_dev *
 
 	err = request_irq(dev->irq, &t3e3_intr, IRQF_SHARED, dev->name, dev);
 	if (err) {
-		printk(KERN_WARNING "%s: could not get irq: %d\n", dev->name, dev->irq);
+		netdev_warn(channel->dev, "%s: could not get irq: %d\n",
+			    dev->name, dev->irq);
 		goto unregister_dev;
 	}
 
@@ -144,7 +147,7 @@ static int __devinit t3e3_init_card(struct pci_dev *pdev, const struct pci_devic
 				break; /* found the second channel */
 
 		if (!pdev1) {
-			printk(KERN_ERR "SBE 2T3E3" ": Can't find the second channel\n");
+			dev_err(&pdev->dev, "Can't find the second channel\n");
 			return -EFAULT;
 		}
 		channels = 2;
@@ -153,7 +156,7 @@ static int __devinit t3e3_init_card(struct pci_dev *pdev, const struct pci_devic
 
 	card = kzalloc(sizeof(struct card) + channels * sizeof(struct channel), GFP_KERNEL);
 	if (!card) {
-		printk(KERN_ERR "SBE 2T3E3" ": Out of memory\n");
+		dev_err(&pdev->dev, "Out of memory\n");
 		return -ENOBUFS;
 	}