diff --git a/drivers/media/platform/coda/coda-common.c b/drivers/media/platform/coda/coda-common.c
index 0997b5c677bd..ced47609f5ef 100644
--- a/drivers/media/platform/coda/coda-common.c
+++ b/drivers/media/platform/coda/coda-common.c
@@ -1688,7 +1688,7 @@ static void coda_fw_callback(const struct firmware *fw, void *context)
 
 	if (!fw) {
 		v4l2_err(&dev->v4l2_dev, "firmware request failed\n");
-		return;
+		goto put_pm;
 	}
 
 	/* allocate auxiliary per-device code buffer for the BIT processor */
@@ -1696,50 +1696,27 @@ static void coda_fw_callback(const struct firmware *fw, void *context)
 				 dev->debugfs_root);
 	if (ret < 0) {
 		dev_err(&pdev->dev, "failed to allocate code buffer\n");
-		return;
+		goto put_pm;
 	}
 
 	/* Copy the whole firmware image to the code buffer */
 	memcpy(dev->codebuf.vaddr, fw->data, fw->size);
 	release_firmware(fw);
 
-	if (pm_runtime_enabled(&pdev->dev) && pdev->dev.pm_domain) {
-		/*
-		 * Enabling power temporarily will cause coda_hw_init to be
-		 * called via coda_runtime_resume by the pm domain.
-		 */
-		ret = pm_runtime_get_sync(&dev->plat_dev->dev);
-		if (ret < 0) {
-			v4l2_err(&dev->v4l2_dev, "failed to power on: %d\n",
-				 ret);
-			return;
-		}
-
-		ret = coda_check_firmware(dev);
-		if (ret < 0)
-			return;
-
-		pm_runtime_put_sync(&dev->plat_dev->dev);
-	} else {
-		/*
-		 * If runtime pm is disabled or pm_domain is not set,
-		 * initialize once manually.
-		 */
-		ret = coda_hw_init(dev);
-		if (ret < 0) {
-			v4l2_err(&dev->v4l2_dev, "HW initialization failed\n");
-			return;
-		}
-
-		ret = coda_check_firmware(dev);
-		if (ret < 0)
-			return;
+	ret = coda_hw_init(dev);
+	if (ret < 0) {
+		v4l2_err(&dev->v4l2_dev, "HW initialization failed\n");
+		goto put_pm;
 	}
 
+	ret = coda_check_firmware(dev);
+	if (ret < 0)
+		goto put_pm;
+
 	dev->alloc_ctx = vb2_dma_contig_init_ctx(&pdev->dev);
 	if (IS_ERR(dev->alloc_ctx)) {
 		v4l2_err(&dev->v4l2_dev, "Failed to alloc vb2 context\n");
-		return;
+		goto put_pm;
 	}
 
 	dev->m2m_dev = v4l2_m2m_init(&coda_m2m_ops);
@@ -1771,12 +1748,15 @@ static void coda_fw_callback(const struct firmware *fw, void *context)
 	v4l2_info(&dev->v4l2_dev, "codec registered as /dev/video[%d-%d]\n",
 		  dev->vfd[0].num, dev->vfd[1].num);
 
+	pm_runtime_put_sync(&pdev->dev);
 	return;
 
 rel_m2m:
 	v4l2_m2m_release(dev->m2m_dev);
 rel_ctx:
 	vb2_dma_contig_cleanup_ctx(dev->alloc_ctx);
+put_pm:
+	pm_runtime_put_sync(&pdev->dev);
 }
 
 static int coda_firmware_request(struct coda_dev *dev)
@@ -1998,6 +1978,13 @@ static int coda_probe(struct platform_device *pdev)
 
 	platform_set_drvdata(pdev, dev);
 
+	/*
+	 * Start activated so we can directly call coda_hw_init in
+	 * coda_fw_callback regardless of whether CONFIG_PM_RUNTIME is
+	 * enabled or whether the device is associated with a PM domain.
+	 */
+	pm_runtime_get_noresume(&pdev->dev);
+	pm_runtime_set_active(&pdev->dev);
 	pm_runtime_enable(&pdev->dev);
 
 	return coda_firmware_request(dev);