diff --git a/hw/rtc/goldfish_rtc.c b/hw/rtc/goldfish_rtc.c
index 6ddd45cce0..0f4e8185a7 100644
--- a/hw/rtc/goldfish_rtc.c
+++ b/hw/rtc/goldfish_rtc.c
@@ -217,7 +217,7 @@ static int goldfish_rtc_post_load(void *opaque, int version_id)
 static const MemoryRegionOps goldfish_rtc_ops = {
     .read = goldfish_rtc_read,
     .write = goldfish_rtc_write,
-    .endianness = DEVICE_LITTLE_ENDIAN,
+    .endianness = DEVICE_NATIVE_ENDIAN,
     .valid = {
         .min_access_size = 4,
         .max_access_size = 4