diff --git a/blockdev-nbd.c b/blockdev-nbd.c
index ca58491919..582ffded77 100644
--- a/blockdev-nbd.c
+++ b/blockdev-nbd.c
@@ -174,14 +174,13 @@ void qmp_nbd_server_add(const char *device, bool has_name, const char *name,
         writable = false;
     }
 
-    exp = nbd_export_new(bs, 0, -1, writable ? 0 : NBD_FLAG_READ_ONLY,
+    exp = nbd_export_new(bs, 0, -1, name, NULL,
+                         writable ? 0 : NBD_FLAG_READ_ONLY,
                          NULL, false, on_eject_blk, errp);
     if (!exp) {
         return;
     }
 
-    nbd_export_set_name(exp, name);
-
     /* The list of named exports has a strong reference to this export now and
      * our only way of accessing it is through nbd_export_find(), so we can drop
      * the strong reference that is @exp. */
diff --git a/include/block/nbd.h b/include/block/nbd.h
index 65402d3396..2f9a2aeb73 100644
--- a/include/block/nbd.h
+++ b/include/block/nbd.h
@@ -295,6 +295,7 @@ typedef struct NBDExport NBDExport;
 typedef struct NBDClient NBDClient;
 
 NBDExport *nbd_export_new(BlockDriverState *bs, off_t dev_offset, off_t size,
+                          const char *name, const char *description,
                           uint16_t nbdflags, void (*close)(NBDExport *),
                           bool writethrough, BlockBackend *on_eject_blk,
                           Error **errp);
@@ -306,8 +307,6 @@ void nbd_export_put(NBDExport *exp);
 BlockBackend *nbd_export_get_blockdev(NBDExport *exp);
 
 NBDExport *nbd_export_find(const char *name);
-void nbd_export_set_name(NBDExport *exp, const char *name);
-void nbd_export_set_description(NBDExport *exp, const char *description);
 void nbd_export_close_all(void);
 
 void nbd_client_new(QIOChannelSocket *sioc,
diff --git a/nbd/server.c b/nbd/server.c
index 98327088cb..bb5438c448 100644
--- a/nbd/server.c
+++ b/nbd/server.c
@@ -1456,6 +1456,7 @@ static void nbd_eject_notifier(Notifier *n, void *data)
 }
 
 NBDExport *nbd_export_new(BlockDriverState *bs, off_t dev_offset, off_t size,
+                          const char *name, const char *description,
                           uint16_t nbdflags, void (*close)(NBDExport *),
                           bool writethrough, BlockBackend *on_eject_blk,
                           Error **errp)
@@ -1471,6 +1472,7 @@ NBDExport *nbd_export_new(BlockDriverState *bs, off_t dev_offset, off_t size,
      * that BDRV_O_INACTIVE is cleared and the image is ready for write
      * access since the export could be available before migration handover.
      */
+    assert(name);
     ctx = bdrv_get_aio_context(bs);
     aio_context_acquire(ctx);
     bdrv_invalidate_cache(bs, NULL);
@@ -1494,6 +1496,8 @@ NBDExport *nbd_export_new(BlockDriverState *bs, off_t dev_offset, off_t size,
     QTAILQ_INIT(&exp->clients);
     exp->blk = blk;
     exp->dev_offset = dev_offset;
+    exp->name = g_strdup(name);
+    exp->description = g_strdup(description);
     exp->nbdflags = nbdflags;
     exp->size = size < 0 ? blk_getlength(blk) : size;
     if (exp->size < 0) {
@@ -1513,10 +1517,14 @@ NBDExport *nbd_export_new(BlockDriverState *bs, off_t dev_offset, off_t size,
         exp->eject_notifier.notify = nbd_eject_notifier;
         blk_add_remove_bs_notifier(on_eject_blk, &exp->eject_notifier);
     }
+    QTAILQ_INSERT_TAIL(&exports, exp, next);
+    nbd_export_get(exp);
     return exp;
 
 fail:
     blk_unref(blk);
+    g_free(exp->name);
+    g_free(exp->description);
     g_free(exp);
     return NULL;
 }
@@ -1533,43 +1541,29 @@ NBDExport *nbd_export_find(const char *name)
     return NULL;
 }
 
-void nbd_export_set_name(NBDExport *exp, const char *name)
-{
-    if (exp->name == name) {
-        return;
-    }
-
-    nbd_export_get(exp);
-    if (exp->name != NULL) {
-        g_free(exp->name);
-        exp->name = NULL;
-        QTAILQ_REMOVE(&exports, exp, next);
-        nbd_export_put(exp);
-    }
-    if (name != NULL) {
-        nbd_export_get(exp);
-        exp->name = g_strdup(name);
-        QTAILQ_INSERT_TAIL(&exports, exp, next);
-    }
-    nbd_export_put(exp);
-}
-
-void nbd_export_set_description(NBDExport *exp, const char *description)
-{
-    g_free(exp->description);
-    exp->description = g_strdup(description);
-}
-
 void nbd_export_close(NBDExport *exp)
 {
     NBDClient *client, *next;
 
     nbd_export_get(exp);
+    /*
+     * TODO: Should we expand QMP NbdServerRemoveNode enum to allow a
+     * close mode that stops advertising the export to new clients but
+     * still permits existing clients to run to completion? Because of
+     * that possibility, nbd_export_close() can be called more than
+     * once on an export.
+     */
     QTAILQ_FOREACH_SAFE(client, &exp->clients, next, next) {
         client_close(client, true);
     }
-    nbd_export_set_name(exp, NULL);
-    nbd_export_set_description(exp, NULL);
+    if (exp->name) {
+        nbd_export_put(exp);
+        g_free(exp->name);
+        exp->name = NULL;
+        QTAILQ_REMOVE(&exports, exp, next);
+    }
+    g_free(exp->description);
+    exp->description = NULL;
     nbd_export_put(exp);
 }
 
diff --git a/qemu-nbd.c b/qemu-nbd.c
index 6ca02b6d87..b93fa196da 100644
--- a/qemu-nbd.c
+++ b/qemu-nbd.c
@@ -1015,11 +1015,9 @@ int main(int argc, char **argv)
         }
     }
 
-    export = nbd_export_new(bs, dev_offset, fd_size, nbdflags,
-                            nbd_export_closed, writethrough,
-                            NULL, &error_fatal);
-    nbd_export_set_name(export, export_name);
-    nbd_export_set_description(export, export_description);
+    export = nbd_export_new(bs, dev_offset, fd_size, export_name,
+                            export_description, nbdflags, nbd_export_closed,
+                            writethrough, NULL, &error_fatal);
 
     if (device) {
 #if HAVE_NBD_DEVICE