diff --git a/Makefile b/Makefile
index 9731ec1bb7..2da686be33 100644
--- a/Makefile
+++ b/Makefile
@@ -986,6 +986,16 @@ docs/interop/qemu-qmp-ref.dvi docs/interop/qemu-qmp-ref.html \
     docs/interop/qemu-qmp-ref.txt docs/interop/qemu-qmp-ref.7: \
 	docs/interop/qemu-qmp-ref.texi docs/interop/qemu-qmp-qapi.texi
 
+# Reports/Analysis
+
+%/coverage-report.html:
+	@mkdir -p $*
+	$(call quiet-command,\
+		gcovr -p --html --html-details -o $@, \
+		"GEN", "coverage-report.html")
+
+.PHONY: coverage-report
+coverage-report: $(CURDIR)/reports/coverage/coverage-report.html
 
 ifdef CONFIG_WIN32
 
@@ -1095,6 +1105,9 @@ endif
 	@echo  'Documentation targets:'
 	@echo  '  html info pdf txt'
 	@echo  '                  - Build documentation in specified format'
+ifdef CONFIG_GCOV
+	@echo  '  coverage-report - Create code coverage report'
+endif
 	@echo  ''
 ifdef CONFIG_WIN32
 	@echo  'Windows targets:'
diff --git a/docs/devel/testing.rst b/docs/devel/testing.rst
index 7f04ca104e..5e19cd50da 100644
--- a/docs/devel/testing.rst
+++ b/docs/devel/testing.rst
@@ -166,9 +166,14 @@ If you want to gather coverage information on a single test the ``make
 clean-coverage`` target can be used to delete any existing coverage
 information before running a single test.
 
-Reports can be obtained by running ``gcov`` command
-on the output files under ``$build_dir/tests/``, please read the
-``gcov`` documentation for more information.
+You can generate a HTML coverage report by executing ``make
+coverage-report`` which will create
+./reports/coverage/coverage-report.html. If you want to create it
+elsewhere simply execute ``make /foo/bar/baz/coverage-report.html``.
+
+Further analysis can be conducted by running the ``gcov`` command
+directly on the various .gcda output files. Please read the ``gcov``
+documentation for more information.
 
 QEMU iotests
 ============