diff --git a/lib/pleroma/web/rich_media/controllers/rich_media_controller.ex b/lib/pleroma/web/rich_media/controllers/rich_media_controller.ex
new file mode 100644
index 000000000..91019961d
--- /dev/null
+++ b/lib/pleroma/web/rich_media/controllers/rich_media_controller.ex
@@ -0,0 +1,17 @@
+defmodule Pleroma.Web.RichMedia.RichMediaController do
+  use Pleroma.Web, :controller
+
+  import Pleroma.Web.ControllerHelper, only: [json_response: 3]
+
+  def parse(conn, %{"url" => url}) do
+    case Pleroma.Web.RichMedia.Parser.parse(url) do
+      {:ok, data} ->
+        conn
+        |> json_response(200, data)
+
+      {:error, msg} ->
+        conn
+        |> json_response(404, msg)
+    end
+  end
+end
diff --git a/lib/pleroma/web/rich_media/parser.ex b/lib/pleroma/web/rich_media/parser.ex
new file mode 100644
index 000000000..477a38196
--- /dev/null
+++ b/lib/pleroma/web/rich_media/parser.ex
@@ -0,0 +1,26 @@
+defmodule Pleroma.Web.RichMedia.Parser do
+  @parsers [Pleroma.Web.RichMedia.Parsers.OGP]
+
+  def parse(url) do
+    {:ok, %Tesla.Env{body: html}} = Pleroma.HTTP.get(url)
+
+    html |> maybe_parse() |> get_parsed_data()
+  end
+
+  defp maybe_parse(html) do
+    Enum.reduce_while(@parsers, %{}, fn parser, acc ->
+      case parser.parse(html, acc) do
+        {:ok, data} -> {:halt, data}
+        {:error, _msg} -> {:cont, acc}
+      end
+    end)
+  end
+
+  defp get_parsed_data(data) when data == %{} do
+    {:error, "No metadata found"}
+  end
+
+  defp get_parsed_data(data) do
+    {:ok, data}
+  end
+end
diff --git a/lib/pleroma/web/rich_media/parsers/ogp.ex b/lib/pleroma/web/rich_media/parsers/ogp.ex
new file mode 100644
index 000000000..5773a5263
--- /dev/null
+++ b/lib/pleroma/web/rich_media/parsers/ogp.ex
@@ -0,0 +1,30 @@
+defmodule Pleroma.Web.RichMedia.Parsers.OGP do
+  def parse(html, data) do
+    with elements = [_ | _] <- get_elements(html),
+         ogp_data =
+           Enum.reduce(elements, data, fn el, acc ->
+             attributes = normalize_attributes(el)
+
+             Map.merge(acc, attributes)
+           end) do
+      {:ok, ogp_data}
+    else
+      _e -> {:error, "No OGP metadata found"}
+    end
+  end
+
+  defp get_elements(html) do
+    html |> Floki.find("meta[property^='og:']")
+  end
+
+  defp normalize_attributes(html_node) do
+    {_tag, attributes, _children} = html_node
+
+    data =
+      Enum.into(attributes, %{}, fn {name, value} ->
+        {name, String.trim_leading(value, "og:")}
+      end)
+
+    %{String.to_atom(data["property"]) => data["content"]}
+  end
+end
diff --git a/lib/pleroma/web/router.ex b/lib/pleroma/web/router.ex
index 1f929ee21..8df45bf4d 100644
--- a/lib/pleroma/web/router.ex
+++ b/lib/pleroma/web/router.ex
@@ -232,6 +232,12 @@ defmodule Pleroma.Web.Router do
     put("/settings", MastodonAPIController, :put_settings)
   end
 
+  scope "/api", Pleroma.Web.RichMedia do
+    pipe_through(:authenticated_api)
+
+    get("/rich_media/parse", RichMediaController, :parse)
+  end
+
   scope "/api/v1", Pleroma.Web.MastodonAPI do
     pipe_through(:api)
     get("/instance", MastodonAPIController, :masto_instance)
diff --git a/mix.exs b/mix.exs
index efdd4b7ed..0b8052d0a 100644
--- a/mix.exs
+++ b/mix.exs
@@ -75,7 +75,8 @@ defmodule Pleroma.Mixfile do
       {:web_push_encryption, "~> 0.2.1"},
       {:swoosh, "~> 0.20"},
       {:gen_smtp, "~> 0.13"},
-      {:websocket_client, git: "https://github.com/jeremyong/websocket_client.git", only: :test}
+      {:websocket_client, git: "https://github.com/jeremyong/websocket_client.git", only: :test},
+      {:floki, "~> 0.20.0"}
     ]
   end
 
diff --git a/mix.lock b/mix.lock
index 323f55bb9..d6836231d 100644
--- a/mix.lock
+++ b/mix.lock
@@ -20,9 +20,11 @@
   "ex_aws_s3": {:hex, :ex_aws_s3, "2.0.1", "9e09366e77f25d3d88c5393824e613344631be8db0d1839faca49686e99b6704", [:mix], [{:ex_aws, "~> 2.0", [hex: :ex_aws, repo: "hexpm", optional: false]}, {:sweet_xml, ">= 0.0.0", [hex: :sweet_xml, repo: "hexpm", optional: true]}], "hexpm"},
   "ex_doc": {:hex, :ex_doc, "0.19.1", "519bb9c19526ca51d326c060cb1778d4a9056b190086a8c6c115828eaccea6cf", [:mix], [{:earmark, "~> 1.1", [hex: :earmark, repo: "hexpm", optional: false]}, {:makeup_elixir, "~> 0.7", [hex: :makeup_elixir, repo: "hexpm", optional: false]}], "hexpm"},
   "ex_machina": {:hex, :ex_machina, "2.2.0", "fec496331e04fc2db2a1a24fe317c12c0c4a50d2beb8ebb3531ed1f0d84be0ed", [:mix], [{:ecto, "~> 2.1", [hex: :ecto, repo: "hexpm", optional: true]}], "hexpm"},
+  "floki": {:hex, :floki, "0.20.4", "be42ac911fece24b4c72f3b5846774b6e61b83fe685c2fc9d62093277fb3bc86", [:mix], [{:html_entities, "~> 0.4.0", [hex: :html_entities, repo: "hexpm", optional: false]}, {:mochiweb, "~> 2.15", [hex: :mochiweb, repo: "hexpm", optional: false]}], "hexpm"},
   "gen_smtp": {:hex, :gen_smtp, "0.13.0", "11f08504c4bdd831dc520b8f84a1dce5ce624474a797394e7aafd3c29f5dcd25", [:rebar3], [], "hexpm"},
   "gettext": {:hex, :gettext, "0.15.0", "40a2b8ce33a80ced7727e36768499fc9286881c43ebafccae6bab731e2b2b8ce", [:mix], [], "hexpm"},
   "hackney": {:hex, :hackney, "1.14.3", "b5f6f5dcc4f1fba340762738759209e21914516df6be440d85772542d4a5e412", [:rebar3], [{:certifi, "2.4.2", [hex: :certifi, repo: "hexpm", optional: false]}, {:idna, "6.0.0", [hex: :idna, repo: "hexpm", optional: false]}, {:metrics, "1.0.1", [hex: :metrics, repo: "hexpm", optional: false]}, {:mimerl, "1.0.2", [hex: :mimerl, repo: "hexpm", optional: false]}, {:ssl_verify_fun, "1.1.4", [hex: :ssl_verify_fun, repo: "hexpm", optional: false]}], "hexpm"},
+  "html_entities": {:hex, :html_entities, "0.4.0", "f2fee876858cf6aaa9db608820a3209e45a087c5177332799592142b50e89a6b", [:mix], [], "hexpm"},
   "html_sanitize_ex": {:hex, :html_sanitize_ex, "1.3.0", "f005ad692b717691203f940c686208aa3d8ffd9dd4bb3699240096a51fa9564e", [:mix], [{:mochiweb, "~> 2.15", [hex: :mochiweb, repo: "hexpm", optional: false]}], "hexpm"},
   "httpoison": {:hex, :httpoison, "1.2.0", "2702ed3da5fd7a8130fc34b11965c8cfa21ade2f232c00b42d96d4967c39a3a3", [:mix], [{:hackney, "~> 1.8", [hex: :hackney, repo: "hexpm", optional: false]}], "hexpm"},
   "idna": {:hex, :idna, "6.0.0", "689c46cbcdf3524c44d5f3dde8001f364cd7608a99556d8fbd8239a5798d4c10", [:rebar3], [{:unicode_util_compat, "0.4.1", [hex: :unicode_util_compat, repo: "hexpm", optional: false]}], "hexpm"},
diff --git a/test/fixtures/rich_media/ogp.html b/test/fixtures/rich_media/ogp.html
new file mode 100644
index 000000000..c886b5871
--- /dev/null
+++ b/test/fixtures/rich_media/ogp.html
@@ -0,0 +1,9 @@
+<html prefix="og: http://ogp.me/ns#">
+  <head>
+  <title>The Rock (1996)</title>
+    <meta property="og:title" content="The Rock" />
+    <meta property="og:type" content="video.movie" />
+    <meta property="og:url" content="http://www.imdb.com/title/tt0117500/" />
+    <meta property="og:image" content="http://ia.media-imdb.com/images/rock.jpg" />
+  </head>
+</html>
diff --git a/test/web/rich_media/controllers/rich_media_controller_test.exs b/test/web/rich_media/controllers/rich_media_controller_test.exs
new file mode 100644
index 000000000..37c82631f
--- /dev/null
+++ b/test/web/rich_media/controllers/rich_media_controller_test.exs
@@ -0,0 +1,54 @@
+defmodule Pleroma.Web.RichMedia.RichMediaControllerTest do
+  use Pleroma.Web.ConnCase
+  import Pleroma.Factory
+
+  setup do
+    Tesla.Mock.mock(fn
+      %{
+        method: :get,
+        url: "http://example.com/ogp"
+      } ->
+        %Tesla.Env{status: 200, body: File.read!("test/fixtures/rich_media/ogp.html")}
+
+      %{method: :get, url: "http://example.com/empty"} ->
+        %Tesla.Env{status: 200, body: "hello"}
+    end)
+
+    :ok
+  end
+
+  describe "GET /api/rich_media/parse" do
+    setup do
+      user = insert(:user)
+
+      [user: user]
+    end
+
+    test "returns 404 if not metadata found", %{user: user} do
+      build_conn()
+      |> with_credentials(user.nickname, "test")
+      |> get("/api/rich_media/parse", %{"url" => "http://example.com/empty"})
+      |> json_response(404)
+    end
+
+    test "returns OGP metadata", %{user: user} do
+      response =
+        build_conn()
+        |> with_credentials(user.nickname, "test")
+        |> get("/api/rich_media/parse", %{"url" => "http://example.com/ogp"})
+        |> json_response(200)
+
+      assert response == %{
+               "image" => "http://ia.media-imdb.com/images/rock.jpg",
+               "title" => "The Rock",
+               "type" => "video.movie",
+               "url" => "http://www.imdb.com/title/tt0117500/"
+             }
+    end
+  end
+
+  defp with_credentials(conn, username, password) do
+    header_content = "Basic " <> Base.encode64("#{username}:#{password}")
+    put_req_header(conn, "authorization", header_content)
+  end
+end
diff --git a/test/web/rich_media/parser_test.exs b/test/web/rich_media/parser_test.exs
new file mode 100644
index 000000000..caf81e9fa
--- /dev/null
+++ b/test/web/rich_media/parser_test.exs
@@ -0,0 +1,33 @@
+defmodule Pleroma.Web.RichMedia.ParserTest do
+  use ExUnit.Case, async: true
+
+  setup do
+    Tesla.Mock.mock(fn
+      %{
+        method: :get,
+        url: "http://example.com/ogp"
+      } ->
+        %Tesla.Env{status: 200, body: File.read!("test/fixtures/rich_media/ogp.html")}
+
+      %{method: :get, url: "http://example.com/empty"} ->
+        %Tesla.Env{status: 200, body: "hello"}
+    end)
+
+    :ok
+  end
+
+  test "returns error when no metadata present" do
+    assert {:error, _} = Pleroma.Web.RichMedia.Parser.parse("http://example.com/empty")
+  end
+
+  test "parses ogp" do
+    assert Pleroma.Web.RichMedia.Parser.parse("http://example.com/ogp") ==
+             {:ok,
+              %{
+                image: "http://ia.media-imdb.com/images/rock.jpg",
+                title: "The Rock",
+                type: "video.movie",
+                url: "http://www.imdb.com/title/tt0117500/"
+              }}
+  end
+end